My Professional Journey
This page offers a closer look at the perspective and process behind my work.
My experience centers on social and digital content, website creation, campaign-driven projects, and collaborative environments where strategy and creativity intersect. I approach each project with curiosity, adaptability, and an audience-first mindset.
Working across varied teams and industries has shaped how I communicate, problem-solve, and contribute with intention.
If something here resonates, I’d love to connect.
About Saskia
Saskia Egger is a communications and marketing professional passionate about content creation, website development, social media, and brand storytelling. Growing up between Northern Italy and the U.S. shaped her global perspective and awareness of how culture influences communication, messaging, and audience connection.
Her work blends creativity with strategy — developing cohesive digital experiences through engaging content, intuitive website design, and purpose-driven campaigns aligned with broader marketing goals. Saskia brings a thoughtful, adaptable approach to every project, balancing structure with creative exploration.
She is especially drawn to roles that combine content creation, digital marketing, and website strategy, where she can help brands communicate clearly, connect with audiences, and grow their online presence.
Academic Background
My academic path reflects a balance of creativity, adaptability, and strategic focus. Studying communications, PR, advertising, and marketing provided a strong foundation in campaign planning, media strategy, website content structure, and digital storytelling.
Through applied coursework and real-world projects, I developed multi-channel campaigns, advertising strategies, social media initiatives, and website content frameworks aligned with real client goals. These experiences strengthened my ability to think critically, collaborate effectively, and translate ideas into clear, purposeful communication across platforms.
Education
Bachelor of Science in Communication
Public Relations & Advertising
(Marketing Track)
Weber State University
Honors:
Recognition of Academic Excellence
(Spring 2022, Spring 2024, Fall 2024)
Weber State University
Associate of Science
General Studies
Weber State University
Core Skills & Tools
I bring a versatile skill set that combines strategic thinking, creative execution, website creation, and digital communication. My work focuses on building cohesive campaigns, engaging content, and user-friendly web experiences that strengthen brand visibility and audience connection.
Content, Marketing & Web Strategy
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Social media strategy
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Campaign planning
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Website content strategy
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Brand messaging
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Audience engagement
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Cross-cultural communication
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Campaign research & analysis
Creative & Digital Execution
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Content creation
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Visual storytelling
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Website design & optimization
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Graphic design
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Video editing
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Advertising & marketing strategy
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Social media management
Tools & Platforms
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Adobe Creative Suite
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Canva
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Squarespace
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Shopify
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Meta Business Suite
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Hootsuite
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Google Ads
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CapCut
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Microsoft Office
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Google Workspace
Professional Experience
My experience spans social media strategy, website creation, digital content development, brand building, and client engagement across creative, service-based, and corporate environments. I’ve led content initiatives, designed and optimized websites, and executed campaigns that strengthen engagement, usability, and business visibility.
Nov 2025 - Present
Website Specialist
Always Bouncin' Utah
Ogden, UT
Apr 2025 – Nov 2025
Digital Media Manager (Intern)
Wedding Rentals Are My Forte Ogden, UT | Hybrid
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Built and launched a Squarespace website to streamline booking clarity and improve user experience for inflatable rental services.
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Implemented 8 automated email workflows integrated with Acuity Scheduling, enhancing client response efficiency and enabling 24/7 online booking.
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Applied consistent brand identity across the website, email, and digital content, while testing functionality, product details, and checkout flows to ensure operational reliability and a seamless customer experience.
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Grew social media audience from ~800 to ~955 followers and increased non-follower content views by ~80% through strategic Reels and optimized posting cadence (~6 posts/month).
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Produced high-performing content, including 9 posts reaching ~1,000 views, strengthening brand visibility and engagement.
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Collaborated with clients to source real-event media and maintain consistent, on-brand storytelling across Instagram and Facebook.
Mar 2025 – Apr 2025
Social Media Specialist
Destiney Tattoos at Ex Libris Ogden, UT | Hybrid
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Created 8 Reels, 7 posts, and 5 stories aligned with the artist’s aesthetic, elevating brand presence and audience engagement.
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Optimized content using performance insights, contributing to 3 client bookings generated directly from social media promotion.
Aug 2024 – Dec 2024
Social Media Intern
Ogden Peak Communications (Weber State University)
Ogden, UT | Hybrid
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Supported 4 client projects within a student-run PR firm, developing tailored social media content and campaign strategies.
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Collaborated cross-functionally with PR, design, and research teams to execute integrated communication plans.
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Presented campaign concepts and deliverables to clients, strengthening professional communication and stakeholder alignment.
Early Experience
Retail, hospitality, and service-based roles provided a strong foundation in communication, adaptability, and customer experience within fast-paced, client-focused environments. These roles strengthened my leadership awareness, problem-solving skills, and collaborative approach to delivering clear, positive customer experiences.