Branding & Digital Application

Partnered with Wedding Rentals Are My Forte, a family-owned event rental company, to build a cohesive brand system and strengthen their digital presence across web and social platforms. Developed a scalable framework translating the company’s values, services, and market positioning into consistent visual and verbal guidelines.

Scope of Work
- Defined brand identity: logo usage, color systems, typography, imagery direction, and tone guidelines
- Designed branded social media stories for product launches, review requests, and client engagement
- Structured content and workflows to support scalable marketing for future interns and collaborators

Key Outcomes
- Increased social visibility and brand awareness through strategic Reels, cohesive visual branding, and data-driven content planning, resulting in multiple high-performing posts that reached approximately 1K views.
- Addressed limited reach and inconsistent performance by optimizing the posting schedule and utilizing trend-driven short-form content, resulting in audience growth from approximately 800 to about 955 followers and an ~80% increase in non-follower views.