Brand Strategy & Social Media Execution

Partnered with Destiney Rose Tattoos to build a cohesive brand identity and drive meaningful engagement through strategic social media content and storytelling. Developed a comprehensive framework translating the artist’s style, voice, and values into consistent visual guidelines and platform-specific strategy.

Scope of Work
- Defined brand identity: logo usage, color systems, typography, and visual tone
- Planned and executed Instagram content: 8 Reels, 7 posts, 5 Stories
- Produced short-form video content end-to-end: concepting, filming, editing, captions, hashtags, and trends
- Created content calendars, posting workflows, and analytics-informed optimizations
- Collaborated closely with the artist to ensure brand consistency and creative alignment

Key Outcomes
- Increased non-follower views by ~80% and overall post/Reel views by ~33%
- Contributed to 3 client bookings directly generated from Reel promotions
- Strengthened brand clarity, audience engagement, and long-term social growth